Our 25 point real estate marketing plan
You want your home to be carefully positioned in the market so that it sells for the highest possible price in the shortest possible amount of time. Our time-tested marketing plan will get results!
Marketing to Agents:
1) Inform RE/MAX sales associates of your home's listing and its special features. This information reaches not only local agents, but our entire RE/MAX network of over 100,000 agents in 58 countries.
2) Enter property information, digital photos and showing instructions into proprietary multiple listing system, available to approximately 25,000 sales associates in NC.
3) Share property information and web listings with local real estate companies.
4) Provide digital photos and, in some cases, virtual tours, for upload to web sites and for e-mail to agents and prospective buyers.
5) Send property brochure advising availability and emphasizing property features to the 100 top producing agents in our market.
6) Install lock box to facilitate previewing and showing the property. Lock box allows access only during showing hours and we record contact information for all members who access it.
7) Facilitate offers by providing a packet of disclosures, background information and instructions for selling the property. Usually available on-line as well as at the property.
8) Host brokers' open houses on the appropriate time and day for your neighborhood to encourage agent viewings and word of mouth advertising in the professional community.
9) Follow up with reputable agents who have viewed and/or shown your property.
Marketing to buyers:
1) Inform existing buyer prospects of your listing via phone and/or e-mail and monitor all buyer inquiries.
2) Upload property information and digital photos to our web sites, www.asheborohomesforsale.com , www.remax.com and www.realtor.com.
3) Feed property information to the highest traffic real estate web sites, including Yahoo! real estate, remax.com, realtor.com, homefinder.com, homes.com, etc….
4) Add listing to personal sphere of influence mailing program, which includes widely read newsletters and postcards
5) Install a FOR SALE sign outside the property (if possible) with direct telephone and web contact information. Most resulting inquiries are answered immediately; all are answered within 2 hours of request.
6) Create professional flyers and/or brochures to be placed in your home, in the flyer box on the FOR SALE sign, on local business bulletin boards, etc. to pique interest in your property and assist in showings.
7) Attach a flyer box to the FOR SALE sign to be filled with flyers containing information about the home, direct phone and e-mail contact information to facilitate showings, and our web site address for buyers who wish to view additional photos before requesting a showing.
8) Additional signage may include neighborhood directional signs and open house A-board signs.
9) Advertising will be submitted to the most appropriate and effective print media. Depending on the demographic target for the property, this may include such publications as the Homes & Real Estate Guide.
10) Advertise and hold public open houses, as necessary. Typically, open houses are advertised in the newspaper and held from 2-4pm on Sunday.
11) Advise neighborhood that property is available. Many people who love their neighborhood know of friends and family who would like to move in. This marketing may include postcards to the neighborhood, flyers with photos, etc…
12) Tailor ad copy to appropriate publication and demographic group. Personally proof all ad copy.
13) Other multi-media materials may be appropriate, including virtual tours, listing info on CD-ROM, house cards, etc.
14) We will give advice on how to prepare the property for showing in order to maximize its attractiveness to buyers.
15) Provide information on neighborhood, financing, home details, etc. through flyers, web site and e-mail information.
16) Provide excellent availability to show your property whenever requested. Having 2 full time agents means we are almost always able to accommodate a buyer's first appointment preference. |